How Failure In Q1 Can Be A Good Thing!

Astro Teller is an entrepreneur, inventor, and author.  He worked as the “Captain of Moonshots” for X -formerly called Google X.

He reveals the secret of their success.  “We spend most of our time breaking things and trying to prove that we’re wrong. That’s it, that’s the secret. Run at all the hardest parts of the problem first. The only way to get people to work on big, risky things — audacious ideas — and have them run at all the hardest parts of the problem first, [and you do this by making] that the path of least resistance for them.” And Google X does this by making it safe to fail.

According to Teller: “Teams kill their ideas as soon as the evidence is on the table because they’re rewarded for it. They get applause from their peers. Hugs and high fives from their manager, me in particular. They get promoted for it. We have bonused every single person on teams that ended their projects”


Your corporation probably has big ideas, big plans and big goals for 2017.

My advice, seek failure, fail fast and learn from it.  The more projects or ideas that you can prove wrong (not viable business endeavors /investments) in Q1 the better your company will be in Q4.

Most companies percolate ideas and project throughout the year and arrive at somewhat obvious conclusions too late and thus are unable to pivot to a better ideas before the year ends…

Read more about failure in Q1 on

-Shane Lester, Author of Hacking Failure

Learn more about Hacking Failure

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