How to not fail at your fitness goals next year.

A recent study finds 73% of people who set fitness goals as new year’s resolutions give them up before the end of the year.

Experts say the reason for these failures is that many of us lack the proper structure to support the behavioral changes our new goals require.


With these odds, setting goals seems like a losing proposition and there are also some unintended consequences of goal setting.

This validates Scott Adams book How to Fail at Almost Everything and Still Win Big”, in which he declared that “goals are for loser and systems are for winners

“Goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. That feeling wears on you.

Goal-oriented people exist in a state of continuous presuccess failure at best, and permanent failure at worst if things never work out. Systems people succeed every time they apply their systems, in the sense that they did what they intended to do. The goals people are fighting the feeling of discouragement at each turn. The systems people are feeling good every time they apply their system. That’s a big difference in terms of maintaining your personal energy in the right direction.”

Does this explain why so many goals drop off our radar?

In a study published in the British Journal of Health Psychology, researchers measured how frequently people exercised over a 2–week period.

The researchers started by randomly assigning 248 adults to one of three groups.

Group 1 was the control group. They were asked to keep track of how frequently they exercised over the next two weeks. Before they left, each person was asked to read the opening three paragraphs of an unrelated novel.


Group 2 was the motivation group. They were also asked to keep track of how frequently they exercised over the next two weeks. Then, each person was asked to read a pamphlet on the benefits of exercise for reducing the risk of heart disease. Participants in Group 2 were also told, “Most young adults who have stuck to a regular exercise program have found it to be very effective in reducing their chances of developing coronary heart disease.”

The goal of these actions was to motivate Group 2 to exercise regularly.

Group 3 was the intention group. After being told to track their exercise, they also read the motivational pamphlet and got the same speech as Group 2. This was done to ensure that Group 2 and Group 3 were equally motivated.

Unlike Group 2, however, they were also asked to formulate a plan for when and where they would exercise over the following week. Specifically, each person in Group 3 was asked to explicitly state their intention to exercise by completing the following statement…

During the next week, I will partake in at least 20 minutes of vigorous exercise on [DAY] at [TIME OF DAY] at/in [PLACE].

After receiving these instructions, all three groups left.


Two weeks later, the researchers were surprised by what had happened in the three groups.


In the control group (group 1), 38% of participants exercised at least once per week.

In the motivation group (group 2), 35% of participants exercised at least once per week.

In the intention group (group 3), an incredible 91% of participants exercised at least once per week.

Simply by writing down a plan that said exactly when and where they intended to exercise, the participants in Group 3 were much more likely to actually follow through.

The researchers discovered that what pulls that desire out of you and turns it into real–world action isn’t your level of motivation, but rather your plan for implementation.

In fact, over 100 separate studies in a wide range of experimental situations have come to the same conclusion: people who explicitly state when and where their new behaviors are going to happen are much more likely to stick to their goals.

Going parallel to this research is convention wisdom and years of goal setting mantras.  For example ACE fitness recommends SMART goals and the following guidelines:

  • Your goal should be specific, clear and easy to understand. 
  • Your goal should be measurable.
  • Your goal should be attainable.
  • Your goal should be time-bound.

Looking more like a system is what Men’s Fitness recommends in 7 steps:

  1. Start Now
  2. Define What You Want
  3. Goals must be measurable, attainable and timed
  4. Acknowledge the Hurdles:
  5. Make Sacrifices
  6. Make Your Goal Public
  7. Take Action, Every Day

A systems approach is implied by many in the fitness domain.  However, the emphasis is still heavy on goals setting.  Even though SMART goals and 7 steps look like a system it is still heavy on the goal part.    

I’m not suggesting that you not set goals.  I am recommending that you hack the potential of failure by setting up systems that will support your goals. I agree that it takes goals to achieve.  I also believe that our focus on systems should be higher than our goals.

Systems that are maintained through evaluation, with a mechanism for an objective interpretation of failure.  Consider systems when you set your fitness goals for next year to increase your chances of not being in the 73% that give up in the New Year.



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Shane Lester

Author pages:

Learn more about systems vs. goals through my books.

The Value of Failure  will help you embrace failure and learn from it. 

Hacking Failure is a system that will help you pivot from mistakes and shortcut to success.


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4 Failure Hacks for Creating Corporate Goals in 2017

Drawing upon several sources from small business to personal goal setting the outlook is bleak in either scenario for keeping or achieving your goals next year. 

According to “More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

  • Americans spent $11 billion in 2008 on self-improvement.
  • 99% fail after attending a seminar. 70% don’t meet goals set at beginning of the year
  •  80 percent of people never set goals for themselves. And of the 20 percent of the population that does set goals, roughly 70 percent fail to achieve the goals they have set for themselves.

A new study finds 73% Of People Who Set Fitness Goals As New Year’s Resolutions Give Them Up.

Whether in the micro and macro world of goal setting failure can be predictable.

However, as we all approach a new year of goal setting I suspect that little attention and effort is given to analyzing goals that failed last year.  It is human and corporate nature to move forward and marginalize the past. 


By embracing the reality of failure, before we set goals as an organization, I predict that strategists could make plans and create winning objectives to better support those next year goals.

To help you embrace the impact of failure from last year and prepare for next year, I have provided 4 failure hacks for creating corporate goals in 2017.

  1. Evaluate
  2. Plan
  3. Pivot
  4. Recalibrate